Recognition of sustainable packaging by consumers of household chemicals
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F24%3A39922270" target="_blank" >RIV/00216275:25310/24:39922270 - isvavai.cz</a>
Result on the web
<a href="https://actalogistica.eu/issues/2024/IV_2024_03_Patak_Branska_Hvezdova.pdf" target="_blank" >https://actalogistica.eu/issues/2024/IV_2024_03_Patak_Branska_Hvezdova.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.22306/al.v11i4.535" target="_blank" >10.22306/al.v11i4.535</a>
Alternative languages
Result language
angličtina
Original language name
Recognition of sustainable packaging by consumers of household chemicals
Original language description
The growing interest of companies in sustainability affects various areas of logistic activities, including packaging. There is a clear tendency among industrial companies to enhance the sustainability of packaging for their products. In doing so, companies contribute not only to the environmental behaviour of society but also to its overall wellbeing. However, for ultimate success in both business and society, it is important that consumers can recognise and appreciate these packaging efforts. The paper addresses the challenge of identifying sustainable packaging from the perspective of consumers, particularly in relation to the purchase of household chemicals such as detergents and cosmetics. Based on the literature review and focus group discussion, the paper reveals packaging indicators that enable consumers to identify sustainable packaging. A subsequent questionnaire survey involving 400 Czech consumers defines the relative importance of these indicators. Through exploratory factor analysis, the paper identifies six main factors in recognising sustainable packaging, namely graphic design, amount of material, type of material, brand, labelling, and reusability. Furthermore, the paper reveals differences in the perception of sustainable packaging based on the socio-demographic characteristics of consumers. Reusability, type of material, and labelling emerge as the most significant factors in packaging recognition within the Czech consumer market for household chemicals. While the impact of labelling and type of material factors varies depending on the education, age, and environmental inclination of consumers, the reusability factor equally influences all Czech consumers, regardless of gender, age, education, or lifestyle.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Logistica
ISSN
1339-5629
e-ISSN
1339-5629
Volume of the periodical
11
Issue of the periodical within the volume
4
Country of publishing house
SK - SLOVAKIA
Number of pages
10
Pages from-to
527-536
UT code for WoS article
999
EID of the result in the Scopus database
2-s2.0-85213966244