Corporate Social Responsibility on the B2B Market

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F09%3A00009307" target="_blank" >RIV/00216275:25410/09:00009307 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Corporate Social Responsibility on the B2B Market

Original language description

This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/SP%2F4I2%2F60%2F07" target="_blank" >SP/4I2/60/07: Indicators for assessment and simulation of interactions among environment, economics and social connections</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Advances in Marketing, Management and Finances

ISBN

978-960-474-073-4

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

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Publisher name

WSEAS Press

Place of publication

Atény

Event location

Houston, USA

Event date

May 2, 2009

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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