The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F11%3A39883449" target="_blank" >RIV/00216275:25410/11:39883449 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data
Original language description
The aim of the conference paper is to present the theory of opportunity cost and its usability to the start-up support organizations. According to the Czech Statistical Office, there is growing birth rate of set up companies (in 2006 - the birth rate is10,35% for business companies and 9,02% for private entrepreneurs). This amount of new ventures represents the potential customers for the organizations providing the support to the start-up companies. The paper examines how these organizations can findthe right potential customers for an advertising campaign. The partial help can provide the results of Amit et al. (1995) study which argued that lower the opportunity costs individual has the higher probability is that he would become an entrepreneur. Using the demographic data the conference paper will try to examine the opportunity costs for different socioeconomic group. The results show the probable efficient target for the advertising campaign of start-up support organization.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Sborník příspěvků z XI. mezinárodní konference IMEA 2011
ISBN
978-80-7372-720-8
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
197-201
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Apr 14, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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