Enhancing e-commerce by website quality
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F13%3A39896699" target="_blank" >RIV/00216275:25410/13:39896699 - isvavai.cz</a>
Result on the web
<a href="http://www.europment.org/library/2013/venice/bypaper/BAME/BAME-05.pdf" target="_blank" >http://www.europment.org/library/2013/venice/bypaper/BAME/BAME-05.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Enhancing e-commerce by website quality
Original language description
Competition among e-commerce sites challenges their providers to look for new ways of customer attraction. Website quality can be included among the fundamental tools (along with the information and service quality) to attract and retain customers. In this article is described experiment covering establishment of e-shop as the competitor to producer website. New e-shop has defined terms, services are assured by producer therefore the only way how to compete is through website quality. During the reporting period producer applied discount actions, which allow us to determine the influence of the price and non-price competition.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Recent Advances in Business Administration, Marketing and Economics
ISBN
978-1-61804-212-5
ISSN
2227-460X
e-ISSN
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Number of pages
8
Pages from-to
40-47
Publisher name
IEEE (Institute of Electrical and Electronics Engineers)
Place of publication
Piscataway
Event location
Venice
Event date
Sep 28, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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