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Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39901990" target="_blank" >RIV/00216275:25410/16:39901990 - isvavai.cz</a>

  • Result on the web

    <a href="https://download.upce.cz/fes/scipap/SciPap_38.pdf" target="_blank" >https://download.upce.cz/fes/scipap/SciPap_38.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations

  • Original language description

    The goal of this article is to examine marketing strategy of sample of chosen big companies in the Czech Republic, whether they use information about its corporate tax payments in their public relations in order to get more customer favour. As the research tool was chosen case study consisting of twenty companies awarded as top contributors to public budget in form of corporate tax in the Czech Republic by the Ministry of Finance of the Czech Republic. Their official websites, press releases and social networks were explored to find out, if they used in any way this award in their public relations. Results show that companies don't consider this award beneficial for public relations. Possible reason for not publishing the tax award could be that large companies don't want any publicity connected with tax topic at all and don't see any advantages of publishing the award.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration

  • ISSN

    1211-555X

  • e-ISSN

  • Volume of the periodical

    23

  • Issue of the periodical within the volume

    38

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    9

  • Pages from-to

    168-176

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85016755924