Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39901990" target="_blank" >RIV/00216275:25410/16:39901990 - isvavai.cz</a>
Result on the web
<a href="https://download.upce.cz/fes/scipap/SciPap_38.pdf" target="_blank" >https://download.upce.cz/fes/scipap/SciPap_38.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Transparent corporate tax paid by companies in the Czech Republic as tool in their public relations
Original language description
The goal of this article is to examine marketing strategy of sample of chosen big companies in the Czech Republic, whether they use information about its corporate tax payments in their public relations in order to get more customer favour. As the research tool was chosen case study consisting of twenty companies awarded as top contributors to public budget in form of corporate tax in the Czech Republic by the Ministry of Finance of the Czech Republic. Their official websites, press releases and social networks were explored to find out, if they used in any way this award in their public relations. Results show that companies don't consider this award beneficial for public relations. Possible reason for not publishing the tax award could be that large companies don't want any publicity connected with tax topic at all and don't see any advantages of publishing the award.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
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Volume of the periodical
23
Issue of the periodical within the volume
38
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
9
Pages from-to
168-176
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85016755924