Customer value as a tool for increasing company competitiveness

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39902203" target="_blank" >RIV/00216275:25410/16:39902203 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Customer value as a tool for increasing company competitiveness

Original language description

In today's dynamic business environment companies trying to transform, to be competitive in the future. They realize that the trend towards high performance, oriented on competition, technology and human resources, cannot be achieved only by monitoring and managing financial measures based on past performance. Increasingly, therefore, begin to use for measuring company performance methods such as Balanced Scorecard, which comprise outside the traditional financial measures of past performance, also measure as a drivers of future performance. Given the current development in the area of performance measurement and management, when there is a transition from a simple performance measurement on complex performance management, it is necessary to look at a comprehensive performance management system as a tool for connecting, learning and improvement. Performance management system should be basically a "living organism", he should be able to respond to changes in the dynamic and rapidly changing business environment. In this context, it is necessary to constantly improving the performance management system. In actual literature you can find countless different instruments contributing to more effective performance management system, identified and verified in the corporate practice of large foreign companies. Which specific tools and in what areas can then be used within a performance management system to make it more efficient? The aim of this paper is to identify and analyse possible tools or group of tools that can be used to streamline performance management system as a whole. Through a survey carried out on a sample of large manufacturing and non-manufacturing businesses operating in the Czech Republic, it is determined whether the management of the surveyed companies is able to identify tools affecting the implementation and continuous improvement of the performance management system.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

SGEM 2016 : Political Sciences, Law, Finance, Economics and Tourism Conference Proceedings. Book 2. Vol. 3

ISBN

978-619-7105-74-2

ISSN

2367-5659

e-ISSN

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Number of pages

7

Pages from-to

143-149

Publisher name

STEF92 Technology Ltd.

Place of publication

Sofie

Event location

Albena

Event date

Aug 22, 2016

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000395727000019