The role of multimedia in e-commerce: An analysis of Czech e-shop websites
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F24%3A39922297" target="_blank" >RIV/00216275:25410/24:39922297 - isvavai.cz</a>
Result on the web
<a href="https://ieeexplore.ieee.org/document/10579284" target="_blank" >https://ieeexplore.ieee.org/document/10579284</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/ZINC61849.2024.10579284" target="_blank" >10.1109/ZINC61849.2024.10579284</a>
Alternative languages
Result language
angličtina
Original language name
The role of multimedia in e-commerce: An analysis of Czech e-shop websites
Original language description
E-commerce has revolutionized the way businesses interact with consumers and emphasizes the importance of online presence and sales strategies. This study explores the evolving landscape of e-commerce and focusses on the essential role of multimedia content in increasing user engagement and satisfaction in the web application of Czech eshops. Multimedia elements, including audio, video, animation, and interactive functions, offer unique opportunities for attracting consumers and influencing their purchase decisions. The study analyses data from surveys conducted between Czech online shopping platforms to determine the impact of multimedia integration on user perception of website design and overall satisfaction. The study examines the decision tree algorithm as tools for classifying the attributes of electronic shops and predicting user perceptions of graphic interest. Despite the challenges of data complexity and classification accuracy, the insights generated from these analyses provide valuable guidance to companies looking to optimize their multimedia strategies and improve consumer e-commerce experiences. It is assumed that the user's first impression is closely related to the presence and quality of multimedia and content elements in the user interface of a website. However, based on the results of the survey, it turns out that while the user's first impression is closely related to the evaluation of the graphical attractiveness of the e-shop, the presence of the specific observed multimedia and content elements on the website's user interface is not significant.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
2024 ZOOMING INNOVATION IN CONSUMER TECHNOLOGIES CONFERENCE, ZINC 2024
ISBN
979-8-3503-4915-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
108-113
Publisher name
IEEE
Place of publication
NEW YORK
Event location
Novi Sad
Event date
May 22, 2024
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
001266171500004