Evaluation of the Relevance and Effectiveness of Internal Communication Elements
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25520%2F15%3A39900039" target="_blank" >RIV/00216275:25520/15:39900039 - isvavai.cz</a>
Result on the web
<a href="http://www.lef-tul.cz/sekce/LEF_2015.pdf" target="_blank" >http://www.lef-tul.cz/sekce/LEF_2015.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Evaluation of the Relevance and Effectiveness of Internal Communication Elements
Original language description
This article describes the case study of the evaluation of the relevance and effectiveness of internal communication elements. The main aim of the case study was to demonstrate how significantly managers perceive individual elements of internal communication in theory and practice, how they evaluate their effectiveness in practice and then compare and show the differences between theoretical and practical concepts. The methods of qualitative and quantitative research were used. The definition of Internal Communication System and its elements are based on extensive research: extensive literature review, various surveys of internal communication issues, on published research results of selected audits of internal communication. The internal communication system consists of 10 elements: company culture based on moral and ethical values, unified management team and full responsibility for company communication, declared organizational strategy and company communication strategies, formal communication settings - organization structure, main organization processes etc., declared HR and social policy supported by personal work with the aim of finding mutual respect between the organization and employees, setting communication standards that ensure integration of new employees into organization, explaining the company business, providing information on the main objectives, efficiently set internal marketing, mainly internal public relations influencing the relationship of the worker to the organization, communication competencies of the managers, open communication including feedback and ICT setting information and communication infrastructure for internal communication needs.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/VF20112015018" target="_blank" >VF20112015018: Security of population - crisis management</a><br>
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 12th International Conference Liberec Economics Forum
ISBN
978-80-7494-225-9
ISSN
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e-ISSN
neuvedeno
Number of pages
11
Pages from-to
261-271
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Sep 16, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000365053000027