Advanced web analytics tool for mouse tracking and real-time data processing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25530%2F17%3A39911623" target="_blank" >RIV/00216275:25530/17:39911623 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1109/INFORMATICS.2017.8327288" target="_blank" >http://dx.doi.org/10.1109/INFORMATICS.2017.8327288</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/INFORMATICS.2017.8327288" target="_blank" >10.1109/INFORMATICS.2017.8327288</a>
Alternative languages
Result language
angličtina
Original language name
Advanced web analytics tool for mouse tracking and real-time data processing
Original language description
Web analytic tools offer important support for better recognition of the web user’s behavior, identification of bottlenecks and errors in user interface design, performance measurement of web environment, monitoring of website availability or recommendation of appropriate website content. These tools are based on tracking techniques and sophisticated algorithms that process and evaluate large volumes of captured data. In this paper, we propose a new solution to capture mouse movements of web users, to identify their area of interest. This solution is based on real-time data transformation, which converts discrete position data with high sample period to predefined functions. This transformation has a high degree of accuracy, which is exemplified by case scenarios. The result of this solution is a significant saving in data, transmitted from the client to the server, which leads to significant savings in system resources on the server side
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceeding of 2017 IEEE 14TH International Scientific Conference on Informatics
ISBN
978-1-5386-0888-3
ISSN
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e-ISSN
neuvedeno
Number of pages
5
Pages from-to
431-435
Publisher name
IEEE (Institute of Electrical and Electronics Engineers)
Place of publication
New York
Event location
Poprad
Event date
Nov 14, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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