Marketing Segmentation as a Source of Information for Strategic Management Accounting
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F14%3APU110829" target="_blank" >RIV/00216305:26110/14:PU110829 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Marketing Segmentation as a Source of Information for Strategic Management Accounting
Original language description
The paper deals with methods of typology and market segmentation from a marketing- oriented point of view on construction market. Companies are forced to deal with cost efficiency under the actual pressure of price competition. Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets.
Czech name
—
Czech description
—
Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů