AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F16%3APU121024" target="_blank" >RIV/00216305:26110/16:PU121024 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS
Original language description
Agile Project Management is built around a flexible approach. Agile Project Management is an approach that helps you deal with these challenges. In this article, we'll describe what Agile is, and we'll explain why it's beneficial. Agile marketing is a marketing approach that involves being open and responsive to change, rather than following occur, specific marketing plan. Agility requires being flexible, and agile marketers are ready and able to adapt to the rapidly changing business of today. In fact, the goals of agile marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Book of Abstracts from People, Buildings and Environment 2016" .
ISBN
978-80-214-5408-8
ISSN
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e-ISSN
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Number of pages
1
Pages from-to
20-20
Publisher name
VUT v Brně, FAST
Place of publication
Brno
Event location
Luhačovice
Event date
Sep 29, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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