Goodwill perceptions in the construction market of the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F19%3APU134406" target="_blank" >RIV/00216305:26110/19:PU134406 - isvavai.cz</a>
Result on the web
<a href="https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdWarsaw2019_Online.pdf" target="_blank" >https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdWarsaw2019_Online.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Goodwill perceptions in the construction market of the Czech Republic
Original language description
Goodwill is considered an intangible asset of the company. From the economic standpoint, as opposed to the accounting and legal view, Goodwill is considered to be a good reputation of the business. The company monitors the levels and development of Goodwill in internal accounting. Because Goodwill contributes to the optimization of economic results through a suitable business policy, which is influenced by the marketing strategy. The connection of Goodwill and marketing strategy allows to examine the results of marketing activities and monitor its development. When determining the amount of Goodwill in the business, it is not possible to speak about determination of its price, but about determination of its value. Goodwill reflects a number of specifics. Thetwo most important specifics considered by authors are the specifics of the business and the size of the company. For the purposes of the paper, the authors conducted a research focused
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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