Innovating product appearance within brand identity

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26210%2F17%3APU123808" target="_blank" >RIV/00216305:26210/17:PU123808 - isvavai.cz</a>

Result on the web

<a href="http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJIS-12-2016-0055" target="_blank" >http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJIS-12-2016-0055</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/IJIS-12-2016-0055" target="_blank" >10.1108/IJIS-12-2016-0055</a>

Result language

angličtina

Original language name

Innovating product appearance within brand identity

Original language description

Purpose – This paper studies the appearance of drill s from one brand by using currently available design tools. It aims to find and discuss the relat ionship between appearance innovation and maintaining key design features. Design/methodology/approach - The innovation proces s is studied on drills of a Czech power tool maker and a previously created concept of a new dri ll. First, we explore the similarities between the designed concept and previous models of the brand b y calculating the degree of similarity of given shape features. Second, we capture the drills simple shape grammar and strive to generate a sketch of the concept. Findings - Results show the use of several similar shape features from previous models in the innovated design. Shape grammar can create a princi pally similar concept, but some innovations cannot be achieved this way. A description of appea rance innovation within brand identity in terms of shape grammar is given. Research limitations/implications - The research is limited mainly to a small group of previous products that can be analysed. It is done only for one particular brand identity. When used with the shape grammars, design generation is limited. Practical implications – Better understanding of the innovative process aids designers in working with designs for brand identity and may serve to shape g rammar enhancement. Originality/value - The paper describes what happen s during the innovation of product appearance, and implicates enhancement and meaning of design an alysis done by shape grammars and exploring similarities.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

20301 - Mechanical engineering

Project

<a href="/en/project/LO1202" target="_blank" >LO1202: NETME CENTRE PLUS</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

International Journal of Innovation Science

ISSN

1757-2223

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

2

Country of publishing house

GB - UNITED KINGDOM

Number of pages

16

Pages from-to

153-169

UT code for WoS article

000412571600004

EID of the result in the Scopus database

2-s2.0-85021681916