Investigating the Impact of Advertisement Banners and Clips on Video QoE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26220%2F18%3APU128314" target="_blank" >RIV/00216305:26220/18:PU128314 - isvavai.cz</a>
Result on the web
<a href="https://ieeexplore.ieee.org/document/8416445" target="_blank" >https://ieeexplore.ieee.org/document/8416445</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/ICDCS.2018.00182" target="_blank" >10.1109/ICDCS.2018.00182</a>
Alternative languages
Result language
angličtina
Original language name
Investigating the Impact of Advertisement Banners and Clips on Video QoE
Original language description
Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
20202 - Communication engineering and systems
Result continuities
Project
<a href="/en/project/LO1401" target="_blank" >LO1401: Interdisciplinary Research of Wireless Technologies</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
2018 IEEE 38th International Conference on Distributed Computing Systems
ISBN
978-1-5386-6871-9
ISSN
—
e-ISSN
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Number of pages
6
Pages from-to
1618-1623
Publisher name
Neuveden
Place of publication
neuveden
Event location
Vídeň
Event date
Jul 2, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000541051900172