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Investigating the Impact of Advertisement Banners and Clips on Video QoE

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26220%2F18%3APU128314" target="_blank" >RIV/00216305:26220/18:PU128314 - isvavai.cz</a>

  • Result on the web

    <a href="https://ieeexplore.ieee.org/document/8416445" target="_blank" >https://ieeexplore.ieee.org/document/8416445</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1109/ICDCS.2018.00182" target="_blank" >10.1109/ICDCS.2018.00182</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Investigating the Impact of Advertisement Banners and Clips on Video QoE

  • Original language description

    Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    20202 - Communication engineering and systems

Result continuities

  • Project

    <a href="/en/project/LO1401" target="_blank" >LO1401: Interdisciplinary Research of Wireless Technologies</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    2018 IEEE 38th International Conference on Distributed Computing Systems

  • ISBN

    978-1-5386-6871-9

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    1618-1623

  • Publisher name

    Neuveden

  • Place of publication

    neuveden

  • Event location

    Vídeň

  • Event date

    Jul 2, 2018

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000541051900172