Increasing Profit in Agent Business Model with Trust

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26230%2F10%3APU89589" target="_blank" >RIV/00216305:26230/10:PU89589 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Increasing Profit in Agent Business Model with Trust
Original language description
Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies indifferent objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.
Czech name
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Czech description
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Project
<a href="/en/project/GD102%2F09%2FH042" target="_blank" >GD102/09/H042: Mathematical and Engineering Approaches to Developing Reliable and Secure Concurrent and Distributed Computer Systems</a><br>
Continuities
S - Specificky vyzkum na vysokych skolach

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th EUROSIM Congress on Modelling and Simulation
ISBN
978-80-01-04589-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
Czech Technical University Publishing House
Place of publication
Praha
Event location
Diplomat Hotel, Praha
Event date
Sep 6, 2010
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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