Long-life Education from Marketing Point of View

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F06%3APU65751" target="_blank" >RIV/00216305:26510/06:PU65751 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Long-life Education from Marketing Point of View
Original language description
The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information,globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so ashis/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care fr
Czech name
Celoživotní vzdělávání z pohledu marketingu
Czech description
Článek se zabývá celoživotním vzděláváním a aplikaci marketingového přístupu v podmínkách České republiky.

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2006
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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