Creative Society-Space for Development of Company Innovative Potential

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F09%3APU85800" target="_blank" >RIV/00216305:26510/09:PU85800 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Creative Society-Space for Development of Company Innovative Potential
Original language description
The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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