Benchmarking as marketing support

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU86565" target="_blank" >RIV/00216305:26510/10:PU86565 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Benchmarking as marketing support

Original language description

The paper deals with question how production can be supported by marketing processes in industrial area focused on general engineering. Successfully marketing may be competitive advantage but there is not only method for correct comparison of companies in marketing field. Marketing is almost one of the most important processes in production and it activities support company sales. Except sales, marketing can support customer satisfaction as part of quality field. In engineering there is more important to apply marketing processes through it specificity. In this paper is main aim to give a view into marketing processes in engineering with help quality methods like Total Quality Management (TQM), benchmarking or EFQM excellence model. These methods are many, but by using several of them may be important competitive advantage.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and management-2007

ISSN

1822-6515

e-ISSN

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Volume of the periodical

15

Issue of the periodical within the volume

15

Country of publishing house

LT - LITHUANIA

Number of pages

4

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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