National aspect as a part of corporate identity

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92457" target="_blank" >RIV/00216305:26510/11:PU92457 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

National aspect as a part of corporate identity

Original language description

This paper deals with assessing the impact of ethnocentrism and country-of-origin effect on selected Czech companies which operate on domestic market. The results of the paper reflects the fact, whether the companies use the influence of Czech country-of-origin effect, when they communicate with customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. Furthermore, if the texts of campaigns or web sites texts use the name referring to the Czech Republic. The survey shows the possible membership to the Czech Republic of each company.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and management-2007

ISSN

1822-6515

e-ISSN

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Volume of the periodical

2011

Issue of the periodical within the volume

16

Country of publishing house

LT - LITHUANIA

Number of pages

6

Pages from-to

446-451

UT code for WoS article

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EID of the result in the Scopus database

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