Marketing metrics study
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92869" target="_blank" >RIV/00216305:26510/11:PU92869 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing metrics study
Original language description
The paper deals with financial and non-financial parameters, which are possible to use for measurement of marketing. This work contains selection of parameters, which are verified due to survey by marketing specialists. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied typesof organizations in connection with marketing effectiveness
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Scientifics Ph.D and Post Docs Conference 2011
ISBN
978-80-214-4257-3
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
1-8
Publisher name
Neuveden
Place of publication
FP Brno
Event location
VUT FP Brno
Event date
May 27, 2011
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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