INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION ? MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU96714" target="_blank" >RIV/00216305:26510/11:PU96714 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION ? MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE
Original language description
Increased requirement of the practice for measurement of marketing activity effectiveness leads in higher education to the pressure on applying the methods of quantitative disciplines and on construing own methodologies when processing and evaluating researches of economic and social phenomena. Application of sophisticated methods of marketing measurement activities as the basic marketing tools for measurements enables inter alia creation of the communication harmony between different functional corporate sectors (marketing is thus encouraged to speak in the same language which stresses effectiveness of its planned and realized activities). The appropriate and competitive reaction of the companies and other subjects to the challenges of markets seems to be one of the key issues of current managerial decision making. That is why marketing as an area of market challenges solving should be prepared to communicate the problems with own tools and activities effectiveness. The aim of the pap
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Sborník vědeckých prací University Pardubice
ISSN
1211-555X
e-ISSN
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Volume of the periodical
XVI
Issue of the periodical within the volume
21
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
172-182
UT code for WoS article
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EID of the result in the Scopus database
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