EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU100695" target="_blank" >RIV/00216305:26510/12:PU100695 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE
Original language description
Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLCeffect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics and management-2007
ISSN
1822-6515
e-ISSN
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Volume of the periodical
17
Issue of the periodical within the volume
4
Country of publishing house
LT - LITHUANIA
Number of pages
150
Pages from-to
1479-1483
UT code for WoS article
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EID of the result in the Scopus database
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