The choice and intensity of marketing activities use in relation to company size. In International Conference

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU101919" target="_blank" >RIV/00216305:26510/12:PU101919 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The choice and intensity of marketing activities use in relation to company size. In International Conference
Original language description
Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Trends in economics and management for the 21st century (id 20445)
ISBN
978-80-214-4581-9
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
1-11
Publisher name
CERM
Place of publication
Brno, Česká republika
Event location
Brno
Event date
Sep 20, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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