Factors of Company Retail Prosperity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU102328" target="_blank" >RIV/00216305:26510/12:PU102328 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Factors of Company Retail Prosperity
Original language description
This paper focuses on the identification of the most important factors of company prosperity. The main objective of the study is the area of retail foodstuff in the Czech Republic. This specific retail market can be characterized as highly competitive, mostly by way of external sources. Despite the fact that the foodstuff branch is generally considered to be a cyclically neutral area, the current economic recession in the Czech Republic is not only closely linked to the decrease of food consumption, butalso to the structural changes in household consumption. Czech consumers are highly cost oriented, so the preference of cheaper, lower quality products is increasing. The prosperity of retail foodstuff companies is affected by many factors, including not only general economics-related effects, but also social, political and psychological aspects. These factors all frame the conditions of consumer demand. Therefore, the study is aimed on a consumer demand analysis. The demand analysis in
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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