The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU98283" target="_blank" >RIV/00216305:26510/12:PU98283 - isvavai.cz</a>
Result on the web
<a href="http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models" target="_blank" >http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5772/35298" target="_blank" >10.5772/35298</a>

Result language
angličtina
Original language name
The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance
Original language description
What are the differences between an entrepreneur and a manager? According to Schumpeter, the main difference lies in the entrepreneur's ideas, creativity, and vision of the world. These differences enable him to create new combinations, to change existing business models, and to innovate. Those innovations can take several forms: products, processes, and organizations to name a few. In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs tobe at the source of new ideas and to foster new relationships between different actors to change the existing business models.
Czech name
—
Czech description
—

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Entrepreneurship - Creativity and Innovative Business Models
ISBN
978-953-51-0069-0
Number of pages of the result
22
Pages from-to
59-80
Number of pages of the book
189
Publisher name
INTECH
Place of publication
Croatia
UT code for WoS chapter
—

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