Price Elasticity of Demand as a Tool for Planning of Successful Promo-tional Discounts
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU107004" target="_blank" >RIV/00216305:26510/13:PU107004 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev
Original language description
The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts.
Czech name
Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev
Czech description
The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts.
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
TRENDY EKONOMIKY A MANAGEMENTU
ISSN
1802-8527
e-ISSN
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Volume of the periodical
VII
Issue of the periodical within the volume
17
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
101-112
UT code for WoS article
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EID of the result in the Scopus database
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