Using the concept of Customer Life-time Value in Strategic Management Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F14%3APU110278" target="_blank" >RIV/00216305:26510/14:PU110278 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Using the concept of Customer Life-time Value in Strategic Management Companies
Original language description
The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
ISBN
978-0-9860419-3-8
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
235-240
Publisher name
IBIMA
Place of publication
24nd IBIMA Conference Miláno, 2014
Event location
Milan
Event date
Nov 6, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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