Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F14%3APU110683" target="_blank" >RIV/00216305:26510/14:PU110683 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets

Original language description

We surveyed chief financial officers (CFOs) in the Czech and Polish enterprises to compare practice in the CEE region to findings in previous empirical studies and theoretical approaches in the area of initial public offering (IPO) motivation. Based on an extensive review of IPO-oriented academic literature two groups of IPO motivation have been distinguished: The first group consists of financial motives, the second group consists of non-financial (marketing) motives. The intent of this study requiredto collect primary data via interviews and questionnaires. The survey results can be summarised as follows. Regarding the motivation, financial factors predominate. First of all, raising external capital as a motive for going public received the strongest support from the respondents both in the Czech Republic and Poland. Surprisingly, more than 50% in both countries believe that the IPO will have a positive impact on its image and publicity. The CFOs point out that enhancing firm reputa

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA13-38047S" target="_blank" >GA13-38047S: IPO Strategy - Specific Approaches in the CEE Region</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing i Rynek

ISSN

1231-7853

e-ISSN

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Volume of the periodical

2014

Issue of the periodical within the volume

8

Country of publishing house

PL - POLAND

Number of pages

6

Pages from-to

550-555

UT code for WoS article

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EID of the result in the Scopus database

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