The country-of-origin effect and its influence on consumer's purchasing decision
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU113838" target="_blank" >RIV/00216305:26510/15:PU113838 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201563020667" target="_blank" >http://dx.doi.org/10.11118/actaun201563020667</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201563020667" target="_blank" >10.11118/actaun201563020667</a>
Alternative languages
Result language
angličtina
Original language name
The country-of-origin effect and its influence on consumer's purchasing decision
Original language description
The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.
Czech name
—
Czech description
—
Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50602 - Public administration
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
63
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
667-673
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-84930022516