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Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116063" target="_blank" >RIV/00216305:26510/15:PU116063 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.11118/actaun201563051653" target="_blank" >http://dx.doi.org/10.11118/actaun201563051653</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.11118/actaun201563051653" target="_blank" >10.11118/actaun201563051653</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

  • Original language description

    Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50602 - Public administration

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

  • ISSN

    1211-8516

  • e-ISSN

    2464-8310

  • Volume of the periodical

    63

  • Issue of the periodical within the volume

    5

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    7

  • Pages from-to

    1653-1659

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-84948799330