Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116063" target="_blank" >RIV/00216305:26510/15:PU116063 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201563051653" target="_blank" >http://dx.doi.org/10.11118/actaun201563051653</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201563051653" target="_blank" >10.11118/actaun201563051653</a>
Alternative languages
Result language
angličtina
Original language name
Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media
Original language description
Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
63
Issue of the periodical within the volume
5
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
1653-1659
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-84948799330