Importance of Customer Satisfaction Factors in Strategic Marketing: Neural Network Method

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116503" target="_blank" >RIV/00216305:26510/15:PU116503 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance of Customer Satisfaction Factors in Strategic Marketing: Neural Network Method
Original language description
In strategic marketing the customer satisfaction with products of services plays the significant feedback for companies. They can effectively customize their products and services on the basis of received data from this customers` feedback. A wide portfolio of products with different functionalities is advantageous for customers because they can better choose products or services with such characteristics that maximize their utility. However, companies need to push down the costs of the internal activities and processes and minimize the use of their limited resources. It is necessary for companies to get to know such factors of goods or services which are the most significant for customer satisfaction so that they could be able to dispose effectively with their resources. For this reason the target of this study is to present the new method of determining the significance of individual factors within the measurement of overall customer satisfaction. Neural network is the core of the new method.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth
ISBN
978-0-9860419-5-2
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1174-1182
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Madrid, Spain
Event location
Madrid
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700115

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