Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116766" target="_blank" >RIV/00216305:26510/15:PU116766 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market
Original language description
The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam
ISBN
978-0-9860419-4-5
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
2534-2542
Publisher name
IBIMA
Place of publication
Management Conference (25th IBIMA) on 7-8 May 20
Event location
Amsterdam
Event date
May 7, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000360508700247

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