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Environmental Reporting as a Part of a Marketing Communication

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119541" target="_blank" >RIV/00216305:26510/16:PU119541 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >http://dx.doi.org/10.1007/978-3-319-33865-1_42</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >10.1007/978-3-319-33865-1_42</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Environmental Reporting as a Part of a Marketing Communication

  • Original language description

    The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.

  • Czech name

  • Czech description

Classification

  • Type

    C - Chapter in a specialist book

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Book/collection name

    Strategic Innovative Marketing

  • ISBN

    978-3-319-33863-7

  • Number of pages of the result

    6

  • Pages from-to

    331-336

  • Number of pages of the book

    750

  • Publisher name

    Springer International Publishing

  • Place of publication

    Mykonos, Greece

  • UT code for WoS chapter

    000405332300042