Environmental Reporting as a Part of a Marketing Communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119541" target="_blank" >RIV/00216305:26510/16:PU119541 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >http://dx.doi.org/10.1007/978-3-319-33865-1_42</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-33865-1_42" target="_blank" >10.1007/978-3-319-33865-1_42</a>
Alternative languages
Result language
angličtina
Original language name
Environmental Reporting as a Part of a Marketing Communication
Original language description
The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Strategic Innovative Marketing
ISBN
978-3-319-33863-7
Number of pages of the result
6
Pages from-to
331-336
Number of pages of the book
750
Publisher name
Springer International Publishing
Place of publication
Mykonos, Greece
UT code for WoS chapter
000405332300042