Value of Image as a Part of Company’s Intangible Assets

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123816" target="_blank" >RIV/00216305:26510/17:PU123816 - isvavai.cz</a>
Result on the web
<a href="http://www.ibima.org/AUSTRIA2017/papers/valu.html" target="_blank" >http://www.ibima.org/AUSTRIA2017/papers/valu.html</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Value of Image as a Part of Company’s Intangible Assets
Original language description
The paper deals with the analysis of company image. Measuring and evaluating intangible assets including image plays a significant role in today’s society. The aim of the paper is to define the notions related to company image and to characterize the principles and methods of image evaluation. Intentionally created image serves as a tool for meeting the company objectives comprised of a number of aspects. An image analysis is a complex process that necessarily requires the aspects affecting the image of the give project to be defined first. The analysis of current image is a prerequisite for a potential change of the existing image in the desired direction. Methods of qualitative and quantitative approach are used for image evaluation. The main difference between the two types of research follows mostly from the nature of the analysed phenomena. However, generally, the value of image is high, it is not permanent and is easier to destroy than build.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth
ISBN
978-0-9860419-7-6
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
183-191
Publisher name
Neuveden
Place of publication
Vienna
Event location
Vienna
Event date
May 3, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000410252700019

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