Buying Motives of Green Customer in Automotive Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU124292" target="_blank" >RIV/00216305:26510/17:PU124292 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Buying Motives of Green Customer in Automotive Industry
Original language description
This paper deals with the nature of understanding the term green customer in automotive industry. There has been confusion between purported meanings of this term by different groups of people. The green customer shall be defined on the basis of his motivation that ultimately drives his purchasing behaviour. However this term is often misinterpreted. The definitions of different groups of people are developed in this paper. Logical implications together with empirical validation are applied to test their validity. The qualitative research method is used in the form of structured interview. The situation is modelled by using the terminology of mathematical sets. The customers of electric vehicle market are not exclusively green. Also environmentally aware people, who are potential customers of electric vehicles, do not necessarily need to be called green customers, because their major buying motives can be non-environmental. Also environmentally educated people tend not to buy electric vehicles, because they either do not consider CO2 emissions to be the most significant ecology issue, or they dislike PEVs’ high ecological footprint. Customers, who are labelled as green, do not have the uniform set of buying motives. It has been found that this confusion does not occur because of the nature of customers, but because of ambiguous definition of term green customer, hence a redefinition of this term was proposed.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50201 - Economic Theory
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Urban Planning, Architecture & Design: Conference Proceesings, Volume II
ISBN
978-619-7408-25-6
ISSN
2367-5659
e-ISSN
—
Number of pages
8
Pages from-to
73-80
Publisher name
Neuveden
Place of publication
Neuveden
Event location
Albena
Event date
Aug 24, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—