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Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU143350" target="_blank" >RIV/00216305:26510/21:PU143350 - isvavai.cz</a>

  • Result on the web

    <a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.13164/trends.2021.38.71" target="_blank" >10.13164/trends.2021.38.71</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

  • Original language description

    Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup marketing strategy based on each lifecycle stage will increase the chances of success for such a technology start-up.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Trends in Economics and Management

  • ISSN

    2336-6508

  • e-ISSN

  • Volume of the periodical

    15

  • Issue of the periodical within the volume

    28

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    21

  • Pages from-to

    71-91

  • UT code for WoS article

  • EID of the result in the Scopus database