Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU143350" target="_blank" >RIV/00216305:26510/21:PU143350 - isvavai.cz</a>
Result on the web
<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2021.38.71" target="_blank" >10.13164/trends.2021.38.71</a>
Alternative languages
Result language
angličtina
Original language name
Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research
Original language description
Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup marketing strategy based on each lifecycle stage will increase the chances of success for such a technology start-up.
Czech name
—
Czech description
—
Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Trends in Economics and Management
ISSN
2336-6508
e-ISSN
—
Volume of the periodical
15
Issue of the periodical within the volume
28
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
21
Pages from-to
71-91
UT code for WoS article
—
EID of the result in the Scopus database
—