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Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU149273" target="_blank" >RIV/00216305:26510/23:PU149273 - isvavai.cz</a>

  • Result on the web

    <a href="https://inzeko.ktu.lt/index.php/EE/article/view/30696" target="_blank" >https://inzeko.ktu.lt/index.php/EE/article/view/30696</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.5755/j01.ee.34.4.30696" target="_blank" >10.5755/j01.ee.34.4.30696</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

  • Original language description

    The issue of managerial decision-making in relation to customers plays a significant role in any enterprise. Managerial decisions are often based on input information that is difficult to quantify. Therefore, common statistical methods cannot be easily used. A trend is the least informative quantifier. The goal of the paper is to present a new formal tool of the managerial decision-making process based on the trend model. This tool is demonstrated using the following variables: word of mouth, electronic word of mouth, brand trust, consumer experience and consumer price perception. These variables were chosen from scientific papers that confirmed a relationship among them. A trend analysis of the model involves assessing the relevant group of particular situations. The model’s predictions can be described as a sequence of these scenarios. The findings show that the trend model is a powerful and suitable tool in the managerial decision-making process.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Inzinerine Ekonomika-Engineering Economics

  • ISSN

    1392-2785

  • e-ISSN

    2029-5839

  • Volume of the periodical

    34

  • Issue of the periodical within the volume

    4

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    13

  • Pages from-to

    412-424

  • UT code for WoS article

    001094744000004

  • EID of the result in the Scopus database

    2-s2.0-85175995877