Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU149273" target="_blank" >RIV/00216305:26510/23:PU149273 - isvavai.cz</a>
Result on the web
<a href="https://inzeko.ktu.lt/index.php/EE/article/view/30696" target="_blank" >https://inzeko.ktu.lt/index.php/EE/article/view/30696</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5755/j01.ee.34.4.30696" target="_blank" >10.5755/j01.ee.34.4.30696</a>
Alternative languages
Result language
angličtina
Original language name
Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers
Original language description
The issue of managerial decision-making in relation to customers plays a significant role in any enterprise. Managerial decisions are often based on input information that is difficult to quantify. Therefore, common statistical methods cannot be easily used. A trend is the least informative quantifier. The goal of the paper is to present a new formal tool of the managerial decision-making process based on the trend model. This tool is demonstrated using the following variables: word of mouth, electronic word of mouth, brand trust, consumer experience and consumer price perception. These variables were chosen from scientific papers that confirmed a relationship among them. A trend analysis of the model involves assessing the relevant group of particular situations. The model’s predictions can be described as a sequence of these scenarios. The findings show that the trend model is a powerful and suitable tool in the managerial decision-making process.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Inzinerine Ekonomika-Engineering Economics
ISSN
1392-2785
e-ISSN
2029-5839
Volume of the periodical
34
Issue of the periodical within the volume
4
Country of publishing house
LT - LITHUANIA
Number of pages
13
Pages from-to
412-424
UT code for WoS article
001094744000004
EID of the result in the Scopus database
2-s2.0-85175995877