(In)effective communication about social responsibility? Examining large European businesses in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F24%3APU152118" target="_blank" >RIV/00216305:26510/24:PU152118 - isvavai.cz</a>

Result on the web

<a href="https://journals.vilniustech.lt/index.php/BMEE/article/view/21414" target="_blank" >https://journals.vilniustech.lt/index.php/BMEE/article/view/21414</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bmee.2024.21414" target="_blank" >10.3846/bmee.2024.21414</a>

Result language

angličtina

Original language name

(In)effective communication about social responsibility? Examining large European businesses in the Czech Republic

Original language description

Purpose – Businesses are expected to be socially responsible by engaging in Corpo-rate social responsibility (CSR) and even the Creation of shared values (CSV). The aim of this contribution is to critically explore whether large European businesses operating in Czechia, recognized as social responsibility leaders, effectively communicate CSR as opposed to their competitors.Research methodology – A case study with three stages was conducted. First, 35 large Europe-an businesses were identified, which repeatedly ranked among the TOP 25 Czech companies with the highest social responsibility BpS synthetic index, and their 15 competitors. Second, an Internet search and content analysis of Websites of these 50 companies was performed to categorize and assess how they report about their socially responsible behaviors. Third, lead-ing Czech disinformation websites were examined for evidence of tacit cooperation with the disinformation scene in the form of support via advertising. Findings – The study revealed that large European businesses, recognized as social respon-sibility leaders, communicate extensively about their social responsibility. However, the ef-fectiveness of such communications is controversial. In addition, a significant part of these businesses were found to be tacitly associated with disinformation platforms, which are com-pletely at odds with with basic social responsibility concepts. Research limitations – The qualitative nature of the case study does not allow direct gener-alizations. Practical implications – The visualization of the juxtaposed results via comparative and com-plementary tables leads to pioneering propositions about the interest and lack of maturity regarding social responsibility, very diverse degrees of effectiveness of the communications, and even several alleged leaders failing in their efforts.Originality/Value– It i

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Business Management and Economics Engineering

ISSN

2669-249X

e-ISSN

—

Volume of the periodical

22

Issue of the periodical within the volume

2

Country of publishing house

LT - LITHUANIA

Number of pages

26

Pages from-to

214-239

UT code for WoS article

001313821800001

EID of the result in the Scopus database

2-s2.0-85205092514