The Innovative Development of Russian regions with Use of Marketing Tools
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000132" target="_blank" >RIV/02819180:_____/19:#0000132 - isvavai.cz</a>
Result on the web
<a href="https://msed.vse.cz/msed_2019/sbornik/toc.html" target="_blank" >https://msed.vse.cz/msed_2019/sbornik/toc.html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/pr.2019.los.186.147" target="_blank" >10.18267/pr.2019.los.186.147</a>
Alternative languages
Result language
angličtina
Original language name
The Innovative Development of Russian regions with Use of Marketing Tools
Original language description
The goal of the paper is to present the use of specific marketing tools in promoting the innovative development of Russian regions in order to make Russia one of the most technologically advanced countries in the world. Achieving the goal of the paper is based on the trend analysis and comparative assessment of marketing tools used in promoting the innovative development of Russian regions. Based on these results the paper discusses marketing evolution of different territories in Russia and in the world, summarizes tendencies of innovative development in Russia and in foreign countries, and presents problems and perspectives of using specific marketing tools in promoting the innovative development of Russian regions. The results support research assumption that using specific marketing tools (particularly tools of brand and sensor marketing) can promote the innovative development of Russian regions. It allows formulating proposals for the development and implementation of regional marketing strategies for promoting the innovative development of specific Russian regions.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Days of Statistics and Economics Conference Proceedings
ISBN
9788087990186
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1599-1608
Publisher name
Libuše Macáková, MELANDRIUM
Place of publication
Fügnerova 691 274 01 Slaný
Event location
Praha
Event date
Sep 5, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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