Strategic Management Tools as a Prerequisite for Maintaining Competitiveness in the Slovak Hotel Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000192" target="_blank" >RIV/02819180:_____/19:#0000192 - isvavai.cz</a>
Result on the web
<a href="https://www.udekom.org.rs/tmt20191.html" target="_blank" >https://www.udekom.org.rs/tmt20191.html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.31410/tmt.2019.1" target="_blank" >10.31410/tmt.2019.1</a>
Alternative languages
Result language
angličtina
Original language name
Strategic Management Tools as a Prerequisite for Maintaining Competitiveness in the Slovak Hotel Industry
Original language description
The paper focuses on the application of modern strategic management tools in the Slovak hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia. The study evaluates the application of modern management tools using mathematical and statistical methods, including mean values and standard deviation. The result of the research indicates that hotels in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most used strategic management tools in monitored hotels include Customer Relationship Management and Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking, Social Media, and Supplier Relationship Management, respectively. The findings of this study can help to maximize the full potential of hotels and improve their competitiveness by creating awareness of the importance and usage of strategic management tools.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Modern Management Tools and Economy of Tourism Sector in Present Era
ISBN
9788680194295
Number of pages of the result
16
Pages from-to
1-16
Number of pages of the book
695
Publisher name
SKRIPTA International
Place of publication
Belgrade
UT code for WoS chapter
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