Global Marketing Challenges in the Modern Era: Navigating Cultural Diversity, Regulatory Landscapes, and Communication Barriers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000157" target="_blank" >RIV/02819180:_____/25:#0000157 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/chapter/10.1007/978-3-031-98398-6_1" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-031-98398-6_1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-98398-6" target="_blank" >10.1007/978-3-031-98398-6</a>

Result language

angličtina

Original language name

Global Marketing Challenges in the Modern Era: Navigating Cultural Diversity, Regulatory Landscapes, and Communication Barriers

Original language description

This paper examines the key challenges of global marketing in the contemporary business environment, with a particular focus on cultural diversity, regulatory complexity, and cross-border communication barriers. Using a narrative literature review methodology, the study synthesizes findings from recent academic research and selected case studies to provide a holistic overview of how these interconnected factors influence international marketing strategies. The analysis highlights the critical role of cultural sensitivity and localization in shaping consumer perceptions and brand acceptance across diverse markets. It further addresses the difficulties marketers face when navigating heterogeneous regulatory frameworks related to advertising standards, data protection, and consumer rights. The paper also emphasizes the growing importance of effective cross-cultural communication and explores the potential of emerging technologies, especially artificial intelligence, in mitigating linguistic and cultural barriers. The findings suggest that organizations that proactively integrate cultural awareness, regulatory compliance, and technologically supported communication strategies are better positioned to build trust, reduce legal and reputational risks, and achieve sustainable competitive advantage in global markets. By integrating these dimensions into a single analytical framework, the study contributes to global marketing literature and offers practical insights for both scholars and practitioners operating in an increasingly interconnected and dynamic marketplace.

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

Eurasian Business and Economics Perspectives

ISBN

9783031983979

Number of pages of the result

16

Pages from-to

3-18

Number of pages of the book

227

Publisher name

Springer Cham

Place of publication

Cham

UT code for WoS chapter

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