MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000163" target="_blank" >RIV/02819180:_____/25:#0000163 - isvavai.cz</a>
Result on the web
<a href="https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content" target="_blank" >https://portalcris.vdu.lt/server/api/core/bitstreams/da44e217-5373-42df-ac8a-c9cae9a96d6b/content</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15544/mts.2025.43" target="_blank" >10.15544/mts.2025.43</a>
Alternative languages
Result language
angličtina
Original language name
MARKETING INSIGHTS INTO NATIONAL FOOD CONSUMPTION IN THE EUROPEAN UNION
Original language description
The article deals with the issue of identifying marketing models for the development of rural business in the organic food sector based on the similarities of EU national markets. The reason for this is the adoption of examples of good practice without taking into account national market specifics. The main objective of the article is to identify market similarities in the EU context using cluster analysis and to formulate framework recommendations for marketing practice. Applying this approach, the heterogeneity of the EU market in this area has been confirmed and eight groups of countries have been identified.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Management Theory and Studies for Rural Business and Infrastructure Development
ISSN
1822-6760
e-ISSN
2345-0355
Volume of the periodical
47
Issue of the periodical within the volume
4
Country of publishing house
LT - LITHUANIA
Number of pages
9
Pages from-to
549-557
UT code for WoS article
001654945200004
EID of the result in the Scopus database
2-s2.0-105013678241