Advertisement and digital marketing in terms of Czech companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F18%3AN0000014" target="_blank" >RIV/04130081:_____/18:N0000014 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Advertisement and digital marketing in terms of Czech companies
Original language description
Advertisement is one of the oldest tools of marketing communication and its history and present still shows that it is a tool for marketers continues to be very important. However, even the advertisement has been changed through the ages. There are changes not only its content, but the major changes going through its technical processing, new technology to significantly expand the capabilities of that advertising on target markets can take advantage and uses it. The Internet has brought a significant impact on the content and form of advertising as well as the tools that use the Internet. The paper deals with the use of selected forms of advertising using the tools of digital marketing communication in the terms of the Czech Republic. The text is based on the broader marketing communication research, focusing in particular on small and medium-sized businesses in the Czech Republic.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity. Digital Mirrors – part I.
ISBN
978-80-8105-985-8
ISSN
1339-5726
e-ISSN
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Number of pages
12
Pages from-to
186-197
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 6, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467818300018

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