Innovations in Tourism Marketing: Sharing Economy Platform

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F20%3AN0000007" target="_blank" >RIV/04130081:_____/20:N0000007 - isvavai.cz</a>

Alternative codes found

RIV/26441021:_____/20:N0000016

Result on the web

<a href="https://mmi.fem.sumdu.edu.ua/en/journals/2020/1/11-25" target="_blank" >https://mmi.fem.sumdu.edu.ua/en/journals/2020/1/11-25</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2020.1-01" target="_blank" >10.21272/mmi.2020.1-01</a>

Result language

angličtina

Original language name

Innovations in Tourism Marketing: Sharing Economy Platform

Original language description

This research summarizes the arguments and counterarguments within the scientific discussion on the issue of potential tax evasions and increased rental rates that one of innovative home-sharing platforms might causes. The study aims to find possible tax evasion that each property and each host can cause by considering creative activities in tourism marketing and a sharing economy platform, Airbnb in Prague. Besides, the authors identified the potential problems in the rental accommodation market. Systematization literary sources and approaches for solving the problem of sharing economy platforms indicate that although these platforms benefit for some economic, social and environmental issues, they pose some troubles in various markets. Regarding methodological tools of the research method, this paper used a web scraping technique to gain data from the Airbnb website. The authors analysed 13918 accommodations that were rented by 6768 Airbnb users between April 2016 and March 2017. In the study, the authors used the Microsoft Excel 2016 program and a model created by researchers to make calculations. The paper presented the results of an empirical analysis showing that in case the sensitive regulation of the number of nights will apply the potential tax incomes will lower only on 0.98% when considering accommodations and on 6.40% when considering users. In this case, 16832 rental units will appear in the long-term housing market. Moreover, tax evasion becomes more when considering each dwelling instead of each host because some users rented more than one rental accommodation. The research also empirically confirms and theoretically proves that that extended limits for overnight stays yield benefits for costs, supply and demand of rental housing. Those findings can be useful for governments, academicians that are interested in tourism marketing, firms in the accommodation industry that look for new marketing innovations and short or long-term housing market participants such as lessor and lessees.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

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Volume of the periodical

2020

Issue of the periodical within the volume

1

Country of publishing house

UA - UKRAINE

Number of pages

15

Pages from-to

11-25

UT code for WoS article

000521645100001

EID of the result in the Scopus database

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