The Differences in the Usage of Social Media between SMEs operating in the Iron and Mining Industries

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F21%3AN0000006" target="_blank" >RIV/04130081:_____/21:N0000006 - isvavai.cz</a>

Result on the web

<a href="https://actamont.tuke.sk/pdf/2021/n2/1kljucnikov.pdf" target="_blank" >https://actamont.tuke.sk/pdf/2021/n2/1kljucnikov.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46544/AMS.v26i2.01" target="_blank" >10.46544/AMS.v26i2.01</a>

Result language

angličtina

Original language name

The Differences in the Usage of Social Media between SMEs operating in the Iron and Mining Industries

Original language description

Since Small and Medium-sized Enterprises (SMEs) in iron and mining industries are significant contributors not only for Gross Domestic Product (GDP) and labour creation of countries but also export volumes of nations, they have also crucial roles to reduce unemployment rates, and increase amount of exports. But comparing to their larger counterparts, SMEs encounter more financing obstacles that might make them to become noncompetitive. Within this context, their usage of social media platforms might increase their competitiveness because these digital marketing channels provide less costly solutions for their activities. But depending on their characteristics, their willingness and propensity to implement social media channels in their marketing operations can show differences. In this regard, this paper intends to examine whether the usage of social media channels by SMEs in iron and mining industries differ depending on their size and length of doing business. To hit this target, the researchers have created a questionnaire survey and have directed it to the randomly selected respondents from Cribis database. 702 SMEs that operate iron and mining industries of Slovakia and Hungary have fulfilled the survey. Independent Sample T test is applied to explore differences in the selected variables. While the usage of social media platforms by smaller and larger SMEs does not differ, older SMEs apply social media channels more than younger SMEs. These results are consistent for both Slovak and Hungarian SMEs. The reason of similarities in both nations' SMEs might be related with similar social-economic conditions of these nations, education level and experience of firm executives. The cooperation of policymakers with SMEs, universities, industrial zones, and unions to encourage the effective usage of social media channels might increase SMEs operating in mining and iron industries and their executives' competencies and competitive postures to contest with their larger sized counterparts.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Montanistica Slovaca

ISSN

1335-1788

e-ISSN

—

Volume of the periodical

26

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

10

Pages from-to

185-194

UT code for WoS article

000687305100001

EID of the result in the Scopus database

2-s2.0-85113586193