The propensity of smes regarding the usage of technology enabled marketing channels: Evidence from the Czech, Slovak and Hungarian SMEs
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F21%3AN0000014" target="_blank" >RIV/04130081:_____/21:N0000014 - isvavai.cz</a>
Result on the web
<a href="http://www.transformations.knf.vu.lt/53/article/thep" target="_blank" >http://www.transformations.knf.vu.lt/53/article/thep</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The propensity of smes regarding the usage of technology enabled marketing channels: Evidence from the Czech, Slovak and Hungarian SMEs
Original language description
The propensity of the usage of technology-enabled marketing channels by SMEs makes them sustain their purposes because of affecting their performances and revenues. However, due to having various characteristics, their eagerness to apply these channels might differ. In this regard, this paper aims to examine whether the tendencies of SMEs from various countries to apply technology-enabled marketing tools differ regarding their size and age. For this purpose, this research performed a random sampling method to choose respondents from the Cribis database. An online questionnaire was directed to the randomly selected respondents who were owners-managers of 1156 SMEs from the Czech Republic, Slovakia and Hungary. Independent Sample T-test was performed to explore differences between SMEs. According to the results, firm size does not influence the usage of the technology-enabled marketing channels by SMEs, while the results differ in various countries' older and younger SMEs.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Transformations in business and economics
ISSN
1648-4460
e-ISSN
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Volume of the periodical
20
Issue of the periodical within the volume
2
Country of publishing house
LT - LITHUANIA
Number of pages
18
Pages from-to
223-240
UT code for WoS article
000656070700012
EID of the result in the Scopus database
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