A Typology of Circular Economy Startups in Agri-Food Supply Chains: An Analysis of 79 Innovative Startups
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F25%3AN0000015" target="_blank" >RIV/04130081:_____/25:N0000015 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31130/25:00061417
Result on the web
<a href="https://onlinelibrary.wiley.com/doi/10.1002/bse.70062" target="_blank" >https://onlinelibrary.wiley.com/doi/10.1002/bse.70062</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1002/bse.70062" target="_blank" >10.1002/bse.70062</a>
Alternative languages
Result language
angličtina
Original language name
A Typology of Circular Economy Startups in Agri-Food Supply Chains: An Analysis of 79 Innovative Startups
Original language description
Startups, as key drivers of innovation towards a circular economy (CE) transition, are gaining momentum in the agri-food industry. However, an inclusive classification framework for circular agri-food startups is still lacking, despite its crucial role in articulating their contribution and informing tailored policies to facilitate a smoother CE shift in the agri-food sector. This research aims to shed light on circular agri-food startups by developing a comprehensive typology that identifies their key characteristics and contributions to the CE. In this regard, a two-tiered method, combining content analysis and hierarchical clustering, was employed to examine 79 circular agri-food startups based on their supply chain position, adopted CE strategy, business model innovation orientation, technological approach, and customer segment. As a result, an inclusive typology was developed, categorizing startups into three distinct groups, namely, biotech-driven sustainable producers, digital CE enablers, and circular packaging pioneers. Biotech-driven sustainable producers primarily operate in the upstream food supply chain, adopting repurposing or upcycling strategies with a technology-oriented business model. Digital CE enablers leverage digital solutions across various stages of the supply chain to implement reduction strategies through a platform-oriented business model. Circular packaging pioneers, operating with a product- or service-oriented business model, focus on sustainable packaging solutions through reuse strategies. The insights provided support agri-food stakeholders and policy-makers in crafting strategic policies that put the potential of circular startups into effect, thereby fostering a more resilient, sustainable, and circular agri-food supply chain. Finally, future research directions are proposed to support startups on the road towards a circular agri-food system. © 2025 The Author(s). Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Business Strategy and the Environment
ISSN
0964-4733
e-ISSN
1099-0836
Volume of the periodical
34
Issue of the periodical within the volume
7
Country of publishing house
US - UNITED STATES
Number of pages
20
Pages from-to
9301-9320
UT code for WoS article
001526566900001
EID of the result in the Scopus database
2-s2.0-105010612471