A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F15%3A%230000042" target="_blank" >RIV/04274644:_____/15:#0000042 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation
Original language description
The article deals with the topic of cross-disciplinary collaboration in the area of university students’ preparation in English language in the study field of Marketing Communications in connection with the content and methods of a newly incorporated subject of Neuromarketing which is a relatively new and progressive discipline. For the benefit of students, mutual interconnectedness of dimensions within the process of creating knowledge is enriched in its explicit element by the use of verbal tools of a foreign language. Thus, in the process of sharing the obtained knowledge, principles and hands-on acquired skills of a particular field of study within the frame of applied linguistics, the foreign language learning process (second-language acquisition) is boosted and simultaneously the depth of memorability (recall) of professional terminology is enhanced. The above-mentioned branch of neuromarketing is gradually gaining its position on the Czech market specializing in marketing research.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
DisCo: From analog education to digital education - 10th conference reader
ISBN
9788086302478
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
179-186
Publisher name
Centrum pro studium vysokého školství
Place of publication
Praha
Event location
Inst Cryptoanarchy, Prague
Event date
Jun 22, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000381383900018

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