Marketing based on optimalization of consumer decsion
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F16%3A%230000146" target="_blank" >RIV/04274644:_____/16:#0000146 - isvavai.cz</a>
Result on the web
<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing based on optimalization of consumer decsion
Original language description
The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use 2016: Our interconnected and Divided World
ISBN
9788087533147
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
588-592
Publisher name
Societas Scientiarum Olomucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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