Peace Marketing Opportunities and Prospects: The Case of the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000423" target="_blank" >RIV/04274644:_____/18:#0000423 - isvavai.cz</a>
Result on the web
<a href="https://books.google.cz/books?id=xZh9DwAAQBAJ&pg=PR3&lpg=PR3&dq=Marketing+Peace+for+Social+Transformation+and+Global+Prosperity+(Advances+in+Public+Policy+and+Administration)&source=bl&ots=KvSahwUl99&sig=ACfU3U2gIK1eAtTvxYbPdieANuViF_rMEw&hl=cs&sa=X&ved=" target="_blank" >https://books.google.cz/books?id=xZh9DwAAQBAJ&pg=PR3&lpg=PR3&dq=Marketing+Peace+for+Social+Transformation+and+Global+Prosperity+(Advances+in+Public+Policy+and+Administration)&source=bl&ots=KvSahwUl99&sig=ACfU3U2gIK1eAtTvxYbPdieANuViF_rMEw&hl=cs&sa=X&ved=</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Peace Marketing Opportunities and Prospects: The Case of the Czech Republic
Original language description
The mission of the Chapter is to explore the role and opportunities of Peace Marketing in modern education enhanced by the application of Soft Power in the strategic documents and measures adopted by the Czech Government. The research objectives are the Soft Power strategy and Peace Education role exploration. The Chapter contains both the general characteristics of Soft Power strategies and their actual application by the Czech Government. Then, a Peace Marketing education analysis follows. As a research tool, a structural interview has been designed on the basis of a SWOT analysis' findings. Thanks to the use of qualitative methodology, the research proposal is aimed at getting a well-grounded picture of the situation in the Czech Republic. By proving the existence of a wide space for intelligent and smart Peace Marketing methods, the authors are capable of getting the issues refined. As a result, further research directions are suggested.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Marketing Peace for Social Transformation and Global Prosperity (Advances in Public Policy and Administration)
ISBN
9781522574644
Number of pages of the result
21
Pages from-to
1-21
Number of pages of the book
304
Publisher name
IGI Global
Place of publication
Hershey, PA, USA
UT code for WoS chapter
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